B2B leads cost
What do b2b leads cost and what do they return? Here is how we build a predictable stream of qualified b2b leads at a sharp cost per lead.

What you get from NRTH
Exclusive, qualified enquiries — no shared lists.
Exclusive
Your b2b leads are yours alone and are never resold to competitors.
No cure, no pay
No result, no management fee — we carry the risk on execution.
Instant follow-up
Every enquiry is contacted personally within seconds, day and night.
Qualified
Only enquiries with genuine buying intent, ready to choose.
Your Lead Generation Engine, On Autopilot
Ads, landing pages, CRM and follow-up — one accountable team that fills your funnel with qualified leads, every single month.
New Clients, Without Any Risk.
Growth should never feel like a gamble. That is why we work on a no cure, no pay basis.
We build the strategy, launch the campaigns, create the content, and optimise every step to generate qualified enquiries and booked appointments. If we do not deliver results, you do not pay our management fee.
Free strategy call
Personal Contact Within Seconds.
Every enquiry receives an instant message that feels personal. We call, confirm, and send reminders — all fully automated. Speed is the difference between a lead and a deal.
Response within seconds, day and night.
Free strategy callFrom First Contact to a Qualified Appointment
In your CRM, you can see in real time who is warm and what the next step should be. We keep the conversation going until an appointment is booked. The end result: your calendar filled with conversations that matter.
Free strategy callHow we generate B2B leads
One system, from the first click to an appointment in your calendar.
Advertising
We reach people actively looking for b2b on Meta and Google.
Landing pages
Conversion-focused pages turn attention into concrete enquiries.
Qualification
We filter out the wrong enquiries so only serious leads remain.
Follow-up
Every lead is followed up within seconds via CRM and automation.
Everything about B2B leads
What drives the cost of B2B leads?
The cost per b2b lead depends on your market, the competition, the season and how sharply the funnel is set up. A well-optimised campaign structurally delivers cheaper and better leads than one-off ads.
- Targeting on buying intent: we reach people who are choosing now, not everyone who happens to fit.
- Conversion-focused landing pages: more enquiries from the same budget.
- Continuous optimisation: we cut the losers and scale the winners.
Cost per lead versus no cure, no pay
At NRTH we work on a no cure, no pay basis: no result, no management fee. So you pay for qualified b2b leads and appointments, not for promises. You cover your own media budget at Meta or Google; we carry the risk on execution.
What a b2b lead returns
Cost per lead means little without the return next to it. One closed b2b job often earns back dozens of leads. That is why we do not steer on the cheapest click, but on the lowest cost per qualified appointment.
Predictable growth instead of one-off campaigns
Many companies in the b2b space lean on word of mouth or expensive comparison sites. That produces erratic results: overloaded one month, quiet the next. We build a system that delivers a predictable number of exclusive enquiries every month, so you can plan ahead, staff up and grow on purpose.
Because we measure everything — from ad to signed quote — we know exactly which euro returns a profit. So we scale what works and cut what wastes money, without you having to touch the technology.

Want to understand the wider context of b2b? Have a look at the Dutch Chamber of Commerce (KVK) too. We combine that knowledge with proven advertising and follow-up systems to generate qualified B2B leads month after month.
Frequently asked questions about B2B leads
Are the b2b leads exclusive?
Yes. Your leads are exclusively yours and are never resold to competitors.
Do you work on a no cure, no pay basis?
Yes. No result means no management fee — we carry the risk on execution.
How quickly are b2b leads followed up?
Every enquiry gets a personal message within seconds and is actively followed up, day and night.
Ready to fill your pipeline?
Book a free strategy call and discover how many qualified leads we can generate for you.
Start a Project